Peterson told Huff Post in 2018 that her love of horror came about after her cousin took her to see House on Haunted Hill, starring Vincent Price. Peterson said that after that, she dressed in costumes almost every day even when going to school. Her mother and her aunt opened up a costume shop when Peterson was about 7-years-old. It seems that Halloween was in Peterson’s blood. In an interview with RuPaul in 2013, Peterson said that grew up in the rural farming community of Randolph, Kansas.
Her mother said, “You wanted to be the Queen of Halloween.” Her mother asked her if she remembered what she wanted to be. She said that she was dressed in a black and orange crepe paper costume with a crown and scepter. While she was working on her photo biography, Elvira: Mistress of the Dark (2017), her mother sent a photo of Peterson from when she was about 5-years-old. In a 2016 interview with Build Series, she told an interesting story. While she didn’t consciously choose it, she always wanted to be the Queen of Halloween. She credits Elvira’s association with Halloween as well as the Internet with introducing her to a new generation of fans. In recent interviews, she said that she was surprised at the character’s continuing popularity. With Elvira, Peterson has created a pop culture icon. The character’s popularity has risen steadily throughout the 1980s and into the 1990s and continues today. She never thought that the wise-cracking Mistress of the Dark would be anything but a temporary job that could pay her rent. Cassandra Peterson first graced TV screens with her campy and vampy horror host Elvira in 1981.
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